Digital marketing has become more than just a trend; it’s now a requirement for businesses of all sizes to thrive in the competitive online market. Imagine reaching a global audience with a single campaign, engaging with potential customers in real time, and driving conversions like never before. With a robust digital marketing strategy, you can!
Digital Marketing: Key Points
- Digital marketing uses digital channels to promote a product or service.
- Using digital marketing techniques and strategies helps businesses reach their target audience, engage with them, and ultimately convert them into customers.
- Examples of digital marketing include SEO, PPC, social media marketing, content marketing, and leveraging traditional offline media for advertising.
- Offline digital marketing includes out-of-home advertising, TV marketing, and radio marketing.
- Combining online and offline digital marketing is vital to any well-rounded strategy.
- Global digital advertising spending is on course to reach $835 billion by 2026.
What Is Digital Marketing?
You hear the phrase often these days, but what is digital marketing? Simply put, it’s a method for promoting your business online using digital channels. It might be SEO, social media, email marketing, setting up a landing page or website, using mobile apps, or creating online ads to reach customers. This umbrella term also includes marketing using digital devices such as TV or radio. Effective digital marketing gets your brand in front of an online audience and enhances visibility to increase engagement, click-throughs, and conversions.
Examples of online digital marketing include:
- Search engine optimization (SEO): optimizing a website to improve its visibility and ranking on search engines like Google.
- Pay-per-click advertising (PPC): paying for advertisements to appear on search engine results pages or social media platforms.
- Social media marketing: creating and sharing content on social media platforms like Facebook, Twitter, and Instagram to increase brand awareness and engagement.
- Content marketing: creating and sharing valuable content, such as blog posts, e-books, or videos, thus attracting and retaining a specific audience.
- Leveraging traditional offline media for advertising: using radio and TV marketing, billboard advertising, print, and in-person events.